Performance ads can be a highly effective component of a marketing strategy. Some benefits of using performance ads include:

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1. Measurable results: Performance ads can be tracked and measured in real-time, allowing you to see what's working and what's not quickly. This enables you to adjust your ads to improve their performance and get the most out of your marketing budget.

2. Targeted audience: With performance ads, you can target specific audiences based on their demographics, interests, behaviours, and more. This allows you to reach the people who are most likely to be interested in your products or services, which can increase your conversion rates.

3. Cost-effective: Performance ads are typically priced on a cost-per-click or cost-per-action basis, which means you only pay when someone clicks on your ad or takes a specific action, such as filling out a form or making a purchase. This can be a cost-effective way to drive traffic to your website and generate leads or sales.

4. Flexibility: Performance ads can be customized to meet your marketing goals and objectives. For example, you can create ads for specific products or services, target different geographic regions, and run ads at specific times of the day or week.

5. Brand awareness: Performance ads can also be used to increase brand awareness and recognition. By targeting people who are likely to be interested in your brand, you can increase your visibility and build your reputation over time.